Hello! I'm Ali Mortazavi, a PhD student in Marketing at NYU Stern School of Business.

Aren’t we humans just amazing? And aren’t those intelligent technologies we interact with on a daily basis just fascinating?

I’m deeply intrigued by human cognition, the way we think, and how we behave in marketplaces. Equally, I see the intersection of technologies and consumer behavior as one of the most exciting areas to explore. 

After earning my MBA from the University of Tehran, I spent five years in the advertising and marketing industry. Later, I transitioned to academia and after some career transitions, I joined the Marketing PhD program at Stern School of Business.

I’m a consumer behavior researcher with a passion for exploring consumer-technology interaction, social perception and influence, and judgment and decision-making. Using a mix of experimental and quantitative methods, I investigate how consumers interact with and respond to technology-based experiences. My research toolkit includes R coding, online and lab experiments, and working with secondary data to answer timely, real-world questions. I enjoy using data, statistics, and other analytical (and perhaps innovative) tools to find answers to questions that are both practical and academically meaningful.

I created this website to broaden my academic and professional network—so feel free to reach out. I’d love to hear from you!